United States Fingerboarding League
The United States Fingerboarding League (USAFBL) is the definitive professional governing body and media ecosystem for the sport of fingerboarding. We operate as a vertically integrated sports property. This means we control every stage of the value chain. Our mission is to provide a formal structure for technical athletes while driving the global culture of the sport through high quality media and professional grade products.
Our Business Ecosystem
To ensure the long term growth and stability of the sport, the USAFBL operates across four core pillars of profit and influence.
1. Sanctioned Competitive Events
The league establishes the official rules and ranking systems for professional fingerboarding. We host a national circuit of tours and regional qualifiers. These events provide the stage for technical athletes to compete and earn their place in the official USAFBL standings.
2. Plies Magazine and Digital Media
We own the narrative of the sport through our endemic media properties. Plies Magazine serves as the international record of fingerboarding culture. This reach is combined with our massive presence on YouTube and Instagram. Together they provide a powerful platform for advertising and brand partnerships.
3. Professional Technical Production
The USAFBL is a manufacturer of elite hardware. We engineer and produce professional grade obstacles, ramps, and merchandise in house. By controlling production, we ensure that the gear available at our sanctioned events meets the highest architectural standards for technical execution.
4. The Professional Athlete Division
We represent and manage a roster of elite professional fingerboarders. These athletes are the face of the league. Their influence drives the sales of our products and the viewership of our media content. This creates a self sustaining cycle of brand growth.
The USAFBL Flywheel
Our business model is designed for continuous expansion. Our professional athletes compete in our events. These events generate high value content for our media channels. This media reach drives global demand for our technical products. The revenue from these sales is reinvested into the league to increase prize purses and expand tour locations. This process further elevates the status of our athletes and the value of the league.
Leadership in a Niche Market
Fingerboarding is a technical discipline with deep roots in skateboarding culture. The USAFBL has successfully professionalized this niche by providing the infrastructure that was previously missing. We are not just a league. We are the foundation of the industry.
Call to Action for Partners and Investors
The USAFBL is currently scaling its operations to meet the growing international demand for professional fingerboarding content and hardware. We invite you to explore our media kit or contact our executive team to learn more about our strategic growth plan.
the BOSS
Levine Cunningham: Building the Future of Fingerboarding Together
Levine Cunningham is the visionary behind the United States Fingerboarding League (USAFBL), dedicated to elevating fingerboarding into a recognized and respected sport. With a deep passion for the culture, creativity, and skill behind fingerboarding, Levine founded USAFBL to provide a professional platform for riders to compete, connect, and push the boundaries of what’s possible on a fingerboard.
Under Levine’s leadership, USAFBL has grown into a thriving community that welcomes enthusiasts of all skill levels—from beginners looking to learn, to seasoned competitors aiming for the top. His commitment
to innovation, competition, and inclusivity has helped shape USAFBL into more than just a league—it’s a movement that inspires fingerboarders across the nation.
Whether organizing high-energy competitions, collaborating with industry leaders, or mentoring the next generation of riders, Levine remains dedicated to making fingerboarding bigger and better than ever.
Brian O’Neill:
Creative Director | Web & Layout Designer
Brian O’Neill is a web designer, event marketer, and layout designer with a deep passion for fingerboarding media. As the layout designer for Plies Magazine, he brings a sharp eye for aesthetics and storytelling, shaping the visual identity of one of fingerboarding’s premier publications. In addition, he serves as the editor for the USAFBL Fingerboarding Podcast, curating content that highlights industry trends, events, and community voices. With a background in digital marketing and event promotion, Brian plays a crucial role in growing the sport’s visibility, ensuring fingerboarding reaches a wider audience through engaging design and strategic outreach.
brian@ozarksmarketinggroup.com
the Team
Gary Graves: Pro Skateboarder, Fingerboarder & Global Influencer:
GGary Graves is a skateboarder, pro fingerboarder, and event marketer with a passion for pushing boundaries in both sports. Known for his smooth yet aggressive style, he brings creativity and technical precision to every session. A world traveler, Gary has explored and influenced skate and fingerboard scenes across the globe. As a contributor to Plies Magazine and the USAFBL Fingerboarding Podcast, he shares insights, stories, and industry expertise, helping to grow the community. His dedication to event marketing and media makes him a key player in expanding fingerboarding’s reach on an international level.
Vicky Cunningham:
Tour Staff – Registration & Merch Booth
Vicky is the go-to for all things registration and merchandise on tour. With her positive attitude and genuine care for every attendee, she makes sure competitors are signed in, questions are answered, and the merch booth stays stocked and moving. Always ready to help, Vicky keeps the flow smooth and the vibes even smoother.
Jewel Cunningham:
Tour Staff – Registration & Raffle Table
Jewel is the heart of the raffle table and the first smile you’ll see at registration. Known for her outgoing personality and contagious hype, she keeps the energy high all weekend long. Whether she’s announcing winners or hyping up the next heat, Jewel brings the fun everywhere she goes.
Yeshua Cruz:
Certified USAFBL Judge – Tour Staff
Yeshua is a certified USAFBL judge with years of experience under his belt, having judged on the 2022, 2023, and 2025 tours. He brings technical knowledge, fairness, and a deep love for fingerboarding to every event. While he's all about calling it straight, he’s still a fan at heart—always down to sesh and stoked to be part of the action.
Cierra Craig:
Tour Staff – Livestream & Digital Advisor
Cierra is our livestream queen and a vital voice behind the digital side of USAFBL. From capturing the action in real time to offering insight on blogs and social media, she helps connect our events to the world. An adventurer at heart, Cierra brings good vibes, fresh ideas, and an open mind to every stop on tour.